Web 2.0 comes to my company

I was looking on my company intranet site and the top headline was, "MFS extends voice with iTunes, RSS feeds." MFS has actaully joined Web 2.0. My first thought was that I was glad I knew what they were talking about but then I was proud that MFS has stepped in, although probably at the trough of disullusionment. A montth ago, my company starting posting podcasts on iTunes for free. The podcasts are market commentaries and investment outlook pieces that are available to everyone. More recently, MFS began offering RSS feeds from the company website that investments advisors can sign up for. The article even mentions how one can utilize RSS feeds through a reader and mentions GoogleReader. Even my company is pushing Google.

So what does this do for my company? It is another way that it can extend its voice to advisors and to investors, and more importantly in an very difficult time like present. It can launch podcasts that advisors can use to help educate their clients and it also place a face behind the name. To most investors, a mutual fund company is just one of many but if investors see and learn from podcasts, and keep up to date from MFS RSS feeds, perhaps those investors will keep investing with MFS and spread the word to others.

I wonder what Web 2.0 tools my firm will tackle next